The Cancer Bra

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07/13/23

It’s rare, and for that reason so much more precious, when a pressing health issue, out of the box thinking and an open-minded client come together in one single project. By placing a small silicone lump inside the bra and recreating the feeling of a tumour, we managed to raise awareness of breast cancer and encourage women to practice self-examination on a regular basis. A project that still resonates to this day. If one single life was saved, we can without a doubt say: this was our project of a lifetime!