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Stella McCartney Cancer Awareness Bra Launch - Hello Beautiful Foundation
We went down to the Hello Beautiful art festival: featuring Stella McCartney's Breast Cancer Awareness Bra.
Here's a little info about Hello Beautiful from the people themselves:
"Hello Beautiful, an artistic concept that aims to strip out the negative energy associated with breast cancer, and in turn highlight the beauty that can be found within this struggle. As an experiential artwork that lives, breaths and evolves, Hello Beautiful explores the issues that arise when we, or our loved ones are faced with breast cancer and the importance that emotional awareness and positivity has in this reality.
Our exhibits and other awareness campaigns are designed to highlight the benefits of living a healthy, non-toxic lifestyle — a lifestyle which starts with personal happiness and extends into health, nutrition and social responsibility. We actively bring artists, brands and other activists into this conversation in hopes that together we can achieve a better understanding of breast cancer and finding sustainable ways of preventing this illness.
As a community, our aim is to not only provide a support network for the people and families that have been affected by cancer, but also to provide a central location for traditional and alternative therapies to collide for the ultimate benefit of mankind.
Hello Beautiful — The Breast Movement"
www.hellobeautiful.org
www.stellamccartney.com
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Credits:
Filmed by Barbara Be & Linzy Attenborough.
Produced & presented by Barbara Be, Linzy Attenborough and Jen.
Edited by Lee Bethell
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