Glam Up Your Bra & Support Your Girls this Breast Cancer Awareness Month

To mark Breast Cancer Awareness Month a group of Irish personalities, creatives and breast cancer advocates launched the Glam Up Your Bra – Support Your Girls Campaign in aid of The Marie Keating Foundation who are raising much needed funds for breast cancer awareness this October.

Bras are used for support and are unique to each person, with different styles, shapes and sizes just as everyone’s breast cancer journey is personal to them. This campaign, in partnership with pharmaceutical company Roche, is calling on individuals and businesses around Ireland to get behind the campaign by sharing it on social media and donating €4 by texting ‘Marie’ to 50300 for breast cancer support and awareness services. The theme of ‘support’ also aims to spark conversations with friends and family on the importance of self-check and the signs women should be looking for.